But beyond playing movies and shows and answering Alexa queries, the Fire TV Cube will also work as a universal remote. It also includes an infrared emitter that can control TV volume and switch to live channels on cable and satellite boxes.
Fire TV Cube is the first hands-free streaming media player with Alexa, delivering an all-in-one entertainment experience.
Amazon isn't the only company looking to replace the remote control with hands-free voice commands.
Amazon Fire TV Cube is available for pre-order starting today for $119.99 and ships with an IR extender cable and Ethernet adapter beginning on June 21.
The Fire TV Cube is really optimized for the latest 4K TVs, but not all the latest 4K TVs. You can ask Alexa to turn on the TV, dim your lights, choose what to play without getting up from the couch or touching a remote.
The Amazon Echo Look is a very fashion-focused device, and so it's going to appeal to a certain crowd. But if you're a Prime member and you order it today (6/07) or tomorrow (6/08), you can snag it for just $90. When Sandeep said "Alexa, show more", the large splash screen advertising the History channel's "SIX" show disappeared, to show more rows of content.
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The Amazon Fire TV Cube offers the array of standard features existing Fire TV owners have come to know, including compatibility with Alexa.
The living room is important territory for Amazon, which is investing heavily to build both the devices people use to watch television and streaming services, as well as to produce some of the content they watch with its original studios. So, saying "Alexa, tune to CNN on cable" made the box use its connected IR blaster to switch the channel on the cable box, and switch the TV (connected via HDMI to the Fire TV Cube)'s input to the cable box. But it can actually do quite a bit more than a Fire TV dongle.
"It's a new paradigm for how you control your TV", says Jen Prenner, Amazon's global head of marketing for Fire TV.
That's made life hard for premium streaming boxes like the Apple TV, which sells for $150 and up.
On top of Alexa's usual bag of tricks, the Echo Look features a depth-sensing camera which lets users take photos and short videos of their current outfit with simple voice commands.