While some people doubted the change would go through, IHOP doubled down late last week: The company both changed its Twitter handle and propped up signs with the new logo.
Whataburger's Tweet may win the internet Monday.
But Wendy's didn't buy it, and trolled the pancake-turned-burger house.
The American chain teased the change June 4 on Twitter, saying "For 60 pancakin' years, we've been IHOP".
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The change is actually to celebrate the restaurant's new line of burgers.
IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic.
Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer".
IHOP first teased a name adjustment last week before finally revealing it Monday.
IHOb replied, "We don't want any beef with you, we just want to share our beef with the world".
"@IHOb so are you still going to have pancakes and breakfast???".