The program will see the government-set minimum price of beer drop from $1.25 to $1.00 before tax and deposit.
"For too long, beer consumers have been forced to pay inflated prices for beer in order to increase the profits of bis corporations", Ford said in a previous release.
If you're looking for a cheap brew in Ford's "buck-a-beer" era, head to Prince Edward County, Ont.
Sources told CTV News Toronto on Monday that enticements, including prime shelf space and free advertising, will be offered to those who lower beer prices to $1. However, Mr. Ford said he didn't think the lower prices would lead to more drinking and driving.
The move will have no effect on the province's $589-million in revenue from beer and alcohol taxes, Finance Minister Vic Fedeli said.
The minimum retail price for beer was $1.00 in Ontario from 2005 to 2008.
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"These product placements or advertisements. have monetary value", she said.
"After spending weeks ripping up contracts and curriculums, dismantling climate plans and pilot projects, this is the first time the premier has actually given us something".
Annual indexing for all packaged beer will be suspended to maintain the $1.00 minimum floor price over time. "But instead of a climate plan or help for people living in poverty, it's a cheap beer challenge", Green Party Leader Mike Schreiner said in a statement.
Some breweries were quick to say they would not reduce their prices to meet the new minimum.
The Premier did not comment on Tuesday on his larger campaign plan to allow for the wider sale of alcohol in Ontario, including expanding beer and wine sales to corner stores and big box stores. Ford would not confirm or deny the reports, saying only that an announcement would come later.