Wayfair Launches First-Ever Mixed Reality Commerce Experience with Magic Leap

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The experience, which utilizes Magic Leap's spatial computing browser "Helio", is a shopping experience that allows users to literally pull Wayfair product out of the Helio browser and into a room.

To kickstart the quest for developers, Magic Leap has offered a bunch of preview experiences that are developed either by the in-house team or through some early-access partners.

Magic Leap One brings natural light waves together with softly layered synthetic lightfields, allowing developers to build interactive experiences.

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The Times broke new ground with the launch of NYT VR in November 2015 and the publication of the VR documentary "The Displaced" (about three children displaced by war), including the distribution of more than one million Google Cardboard headsets to Times subscribers.

Also, for developers, Magic Leap will make available Magic Kit, a powerful ever-evolving toolkit containing sample code, tech write-ups and design diaries to help creators quickly learn how to use the features of the Magic One. The advanced glasses that were unveiled in December previous year to offer a mix of augmented reality (AR) and virtual reality (VR) experience out-of-the-box are initially available in limited quantities to developers in the US. The designers and developers who pick up this headset will be able to try a limited number of experience and will also be able to develop their own apps which will be distributed through the Magic Leap World store. The Lightwear features tracking cameras and a "photonics chip" lens that overlays images over the real world. The computing platform is powered by an Nvidia Parker SoC, coupled with 8GB of RAM and 128GB of onboard storage.

From today, tech fans can order the Creator Edition of the One headset for $2,295 (£1,785), which includes free delivery and "help setting the system up and fitting the headset", The Verge reports. Twilio provides the connection services for the Social app. Magic Leap founder Rony Abovitz has taken to Twitter with a series of tweets suggesting a launch is imminent, including more than one reference to a rocket ship. Hopefully, things will now accelerate for the Florida-based company, as developer-ready models of the Magic Leap are now finally rolling out. Magic Leap is limiting the release to selected cities in the USA to start, as each purchase comes with a free technician visit to help users fit and set up the device. Magic Leap will, however, sell you prescription lenses you can pop onto the headset.

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