As you would expect, there's a ton of fine print that goes along with the "free food for life" card.
The McGold Card, like Bigfoot is a unusual and mysterious beast.
McDonald's is offering one of the coveted, and mythical "McGold Cards" to one lucky victor, guaranteeing that person free food for life, WCAU-TV (Philadelphia) is reporting. McDonald's says that this will be enough to eat two seven-dollar meals per week for the next 50 years, which is correct if you do the math.
Every day you order at McDonald's from August 10 to 24, you are automatically entered in the sweepstakes to win free McDonald's for life. Each time they use Mobile Order & Pay to order, they will gain another entry. "You have a much better chance of winning a state lottery than picking something like this up".
Customers may only receive one entry per day during the contest.
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The contest is similar to one run by coffee chain Starbucks, which was called Starbucks for Life, only not as generous.
This first-ever, one-of-a-kind gold card will be in the form of a custom gold-plated phone case.
This week, Starbucks launched a new contest, Starbucks Summer Game Boardwalk, with $1.7 million in prizes. The card is actually a gold plated phone case that will be awarded to the competition's victor. However, 11 winners won the prize that was worth roughly $11,000 each.
And it will only last for 50 years. It's also possible to enter via email without buying anything.
Despite the contest's intention to bring more traffic to McDonald's mobile app, there are some that think it will end up being nothing more than a failed marketing tactic for the fast food chain. Each instant win game play will result in one game ticket or one instant win prize. Stars turn into free drinks and food items with the loyalty program. You'll get an email with a game play, which will take you back to the contest website.