Meet Apple’s iPhone XS, XS Max, and iPhone XR

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These latest models also take advantage of the fastest cellular speeds available today, but on 4G networks, not on 5G.

Apple's new phones are the XS with a 5.8-inch (14.7-cm) screen, starting at $999, and the XS Max - the largest iPhone to date and one of the biggest on the market - with 6.5-inch (16.5-cm) screen, starting at $1,099.

The XS starts at $999, the XS Max starts at $1099, and the XR starts at $749.

Its next generation of Apple Watch features edge-to-edge display with smaller bezels, which is 30 per cent bigger. The iPhone is the largest contributor to Apple's top line, accounting for more than half of total revenue.

The Apple Inc. iPhone XR smartphone is displayed during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018.

Apple appears set to continue its practice of higher pricing outside of the United States.

iPhone XR supports fast and fluid iPhone gestures like tap to wake, swipe up to the home screen, swipe down to access notifications and the Control Center, and the new haptic touch feature for pressing on the home screen to instantly launch the camera or flashlight. Thanks to its neural engine and ISP that's identical to the iPhone XS, the performance is still excellentl.

While the iPhone has made Apple the world's most valuable company, worth more than $1tn, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot.

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"This update really establishes the company's increasing efforts to push the watch as a serious medical device", he said of Apple.

But regardless of the insane prices, Apple fans are still always waiting to get their hands on any new iPhone the company rolls out.

It's been a whole 4 years since Apple last redesigned their smart watch, and now, Series 4 has arrived. Pre-orders will start on October 19th and the phone will hit store shelves on October 26. It can take an electrocardiogram to detect an irregular heartbeat. The company says it's the first EKG available over the counter. It's the first time Apple has offered a 512GB phone. It'll be enabled through an eSIM software update later this fall. One large one is the ability to detect falls and call emergency services on your behalf if you're unresponsive. Still, that "cheap" price will cost you in the long run as far as features are concerned.

I'll need to start saving if I want one won't I?

The Watch Series 4 is still good for 18 hours of everyday use or workout tracking for a solid six hours. 9to5Mac reported that most mentions of AirPower had been scrubbed from Apple's website.

Apple stressed its devotion to data privacy, saying all health information gathered is encrypted on the smartwatch to be shared only as users see fit.

It underlines what a powerful franchise Apple has created and that the public's love affair with the iPhone is stronger than ever.

"Looking for the next wave, Apple is clearly expanding into augmented reality and wearables with the Apple Watch and AirPods wireless headphones", the firm said.