Sky and Netflix partner for 'ultimate' on-demand TV package

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So you'll see Netflix shows like The Crown alongside Sky content on the Home screen as well as other areas like On Demand (above).

If you do choose to add this bundle to your Sky bill, you'll still use your existing Netflix login as normal on your computer, phone or tablet; the billing is simply handled by Sky.

T3 confirmed that even if you have the non-UHD Netflix integration into Sky Q, if you launch the system's dedicated Netflix app you can still stream Netflix content in 4K providing you have a Netflix Premium subscription. For £10 extra a month, users can get Netflix's standard plan, offering two streams of HD content.

"We want Sky Q to be the number one destination for TV fans", said Sky UK and Ireland CEO, Stephen van Rooyen.

Sky Q customers who already have Netflix can move their subscription across to Sky, or sign into Sky Q's Netflix app.

It will allow customers of Sky, the owner of Sky News, full access to the Netflix app through their single Sky subscription, rather than having to pay Netflix separately.

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The only thing that happens behind the scenes between Sky and Netflix then is a handshake that lets Netflix know that a Sky customer now wants to jump onto the Ultimate On Demand package, at which point the Sky UI bells and whistles are turned on. Titles available to download can be watched on the go, with Sky shows available through the Sky Go app and Netflix shows through the Netflix app. So a migrated Netflix account into Ultimate on Demand still grants you access to both content suppliers shows and movies, but you have to watch them on the go through one or the other app.

"Innovation is at the core of Netflix", said Chris Whiteley, director of business development for United Kingdom and Ireland at Netflix. "We are delighted to partner with Sky to offer fans a new and exciting way to access the best of entertainment from around the world".

Traditional TV schedules are under pressure as viewers are switching over to a more catch-up kind of set-up.

How much does Netflix cost on Sky Q?

Not only that, but it could offer a tantalising glimpse of what tech giant Apple may have up its sleeve. In June, it launched paid music and video platforms in the United Kingdom and Ireland.

We also said that it would "only get better", and after recently going hands-on with Sky and Netflix's latest venture, a Sky Q system with Netflix built in, it's pleasing to see that our prediction was bang on the money. This is especially likely since Sky's apps menu already includes the main YouTube platform as well as music streaming platform Spotify.