Deleting your Google search history just got a whole lot easier

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Google says it is also making it easier to access privacy controls so users can disable ad personalisation, and easily control which Google applications can save their activity.

Google stores a history of all the searches you've made while signed in, tying it to your Google account.

In Google's words: "When you use Google products, you generate data about your activity". Google says in a blog post it will also provide speedy access to other privacy-related settings as you search, like letting you access ad privacy settings.

For Search though you'll be able to quickly access a lot of things all from search itself.

This is why the privacy controls won't be hidden away in the settings anymore. You see, if you go into your Google Activity page and turn off Location History, a prompt will pop up to let you know that if this setting is disabled, you won't be able to enjoy the benefits of location history, such as route recommendations and personalized tips. But following multiple events and growing threats to user privacy, whether it be courtesy Facebook or Google, there has been growing demand for increased transparency from tech companies in the way they tackle user data.

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Google has been harshly scrutinized over the way that it handles user data for years. "And these stockpiles of personal data serve only to enrich the companies that collect them".

Following the steps below will bring up the full search activity page for your account, where you can see all your recent search activity and delete specific results or full days of history. Just scroll up on the page to Your Search activity. Click on the menu button in the upper left corner.

When will these privacy controls be available?

In the coming weeks, these features would arrive on Android and iOS as well.

The change is being introduced to the desktop and mobile web versions of Google Search today.