Amazon to Offer Free Shipping With No Minimum Purchase This Holiday Season

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It's hard not to say that Amazon's the one driving this bus, since the company has millions of people paying the company a tidy sum each year for their own version of free shipping (among other services, such as streaming video and music).

Beginning today, Amazon is offering free shipping without a minimum purchase amount requirement to all United States customers. A spokeswoman said it is the first time Amazon has dropped its minimum order size to qualify for free standard shipping - which generally takes between five and eight days - to zero.

Workers prepare customer orders for dispatch as they work around goods stored inside an fulfillment centre in Peterborough, central England, on November 15, 2017.

Amazon isn't the only merchant slashing shipping fees.

While this offer will undoubtedly come in handy on Black Friday, you can start taking advantage of it now.

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Amazon's ultra-fast delivery service, Prime Now, will also offer special Black Friday deals to more than 30% of the United Kingdom population, providing an ideal selection of gifts, gadgets, fashion and Christmas treats which can be delivered in scheduled one- and two-hour delivery windows or within 60 minutes in selected postcodes.

Typically, Amazon shoppers have to spend $25 to qualify for free shipping or pay $119 a year for a Prime membership.

Amazon has seemingly reacted to pressure from rivals before.

Amazon's move follows similar announcements from Walmart and Target last month. Also mentioned was the previous free-delivery threshold on orders larger than $25. Forrester Research is predicting 14% sales growth online but only 1.7% growth in stores.

Amazon needs to pump up sales after the company's revenue projection for the rest of the year fell below some wall street analysts' estimates.