"Last year, after hearing from Chrome users, we launched a set of user protections against "abusive experiences" - experiences created to intentionally mislead and tricker users into taking action on the web", said Vivek Sekhar, product manager for Chrome. The company will be punishing the websites that are repeat offenders as apart of Chrome browser version 71 that is due to arrive in December this year.
Google on Wednesday announced that it will simply block ads with "persistent abusive experiences" on websites with its new Chrome 71 update, which is scheduled to roll out in December this year.
The site goes on to report that the new version of Chrome is trying to attack that problem by going after website owners that publish such content, effectively hitting them in the pocketbook by potentially deep-sixing all ads from their site and removing a source of revenue for them.
The crackdown will target online ads that pose as system warnings, close buttons, and "watch video" icons, but actually trigger a flood of pop-up ads or an application download when you click on them. Site owners will have a 30-day window to remove shady ads after they're detected and, if the owners fail to do so, Chrome will simply start blocking all ads on the site, not just the scammy ones.
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Google is singling out ads that deceive users into clicking buttons that don't do what they're supposed to do. And while users will have the option to disable this ad-filter setting, it's no double likely that most users won't bother, meaning the sites that engage in these practices very much have an incentive to fix things fast.
Unexpected Click Areas: Transparent backgrounds, non-visible page elements, or other typically non-clickable areas that lead to an ad or landing page when clicked.
"We've learnt since then that this approach did not go far enough". Abusive ads will also create fake system notifications luring the user into downloading viruses. This week, the company said that roughly half of these unwanted experiences include these abusive ads, justifying the crackdown.
The update is part of Google's longstanding fight against abusive ads on the internet. But with Chrome 71, these measures are about to get stricter and more robust.
As such experiences were becoming a commonplace with 1 in 5 feedback reports apparently mentioning some form of user-hostile content.