Amazon and high street chains kick off Black Friday early

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These are some of Amazon's first official Black Friday deals. Starting today, you can save over $100 on device bundles, tablets, smart speakers and security cameras. Bed sheets. Which doesn't make a whole lot of sense, considering how many wonderful deals on bed sheets, pillow cases, duvet covers, inserts, and more are out there on Black Friday and Cyber Monday.

Amazon has fired the starting gun on Black Friday, the U.S. tradition that has become a near-fortnight long £10bn shopping extravaganza in the UK.

Amazon has kicked off seven days of Black Friday deals on Friday through November 23.

There's also cuts to 4K TVs, Bluetooth speakers and smart home devices.

The Echo Dot Kids Edition also has an offer attached to it; right now, you can save $110 on three of the speakers and snag them for $99.97 total. The £25 discount is easily one of the most generous price cuts we've ever seen on the third-generation Alexa-powered speaker, which launched in the United Kingdom last month.

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Prime is Amazon's premium membership, offering you early access to lightning deals and of course, the unlimited one-day delivery that gets you your purchases, fast.

The offer ends on Friday 27 November unless stated.

"We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy the new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy, just in time for this year's biggest ever Black Friday sale and ideal for kitting out the home before Christmas guests start arriving".

You can grab even more deals on Cyber Monday, which takes place on November 26.