YouTube to make original content free for all beginning 2019

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"As we look to 2019, we will continue to invest in scripted programming and shift to make our YouTube Originals ad-supported to meet the growing demand of a more global fanbase", a YouTube representative told Variety.

Previously released original programming in YouTube Premium will remain behind the paywall, the company said.

That said, it's good to know that YouTube hasn't completely turned its back on scripted shows just yet, with a second season of Cobra Kai already in the works, along with a number of other projects, including the anthology series Weird City, produced by Jordan Peele (Get Out) and Impulse from Doug Liman (Edge of Tomorrow, The Bourne Identity).

Starting today (November 27), student plans are available for YouTube Music Premium for $4.99 and YouTube Premium for $6.99. With the free view of original programming that was initially exclusive to YouTube Premium subscribers, paid subscribers will still have the option to remove ads from the videos.

YouTube Premium costs about $12 a month in the United States.

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Google is in the midst of transforming its music and video subscription services under the YouTube name, and that includes some small pricing changes. The subscription product - which combines YouTube Music Premium and YouTube Originals - was launched just this May.

Access to the Originals was one of the key selling points of YouTube Premium.

The YouTube spokesperson would not directly respond to Business Insider's query on whether it planned to eventually kill off YouTube Premium. But doing so also means shelling out $15 a month, though you do get the added perks of ad-free and offline viewing. It also includes YouTube originals.

The big picture: YouTube tried for years to compete with heavyweights Netflix, Hulu and Amazon but seemingly wasn't able to loosen their collective grip on the original content industry. The shows will be supported by ads.