Jaguar Land Rover cutting 4,500 jobs

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Marketers, alongside managers and administrators, working for Jaguar Land Rover are expected to bear the brunt of a mass layoff at the vehicle manufacturer after it announced that 5,000 of its 44,000 strong United Kingdom workforce would lose their jobs.

That includes a slowdown in Chinese sales, a slump in diesel sales and concerns about United Kingdom competitiveness post-Brexit.

JLR, Britain's biggest carmaker, said it will lose 4,500 jobs from its global workforce, the majority of them management roles in the United Kingdom at sites including Coventry and Gaydon. "We will continue to work closely with the company to support their long-term plans".

Thursday's announcement is expected to include details of sales for 2018, the business outlook for this year, an update on cost savings and planned investment in United Kingdom plants.

Brexit has made the future of the UK's auto manufacturing industry uncertain, with Toyota and Vauxhall among those to warn of negative impacts in the event of a hard Brexit.

Jaguar also announced further investment in electrification, with electric drive units to be built at its factory in Wolverhampton and a new battery assembly centre at Hams Hall in Birmingham.

Total vehicle sales in China (JLR's biggest market) declined for the first time in two decades a year ago, as the nation's consumers reacted to the economic uncertainty surrounding the introduction of U.S. trade tariffs.

Jaguar Land Rover announced it is cutting thousands of jobs.

The job cuts come as Ford and JLR have been hit by a fall in demand for diesel-engined cars and after European policy-makers last month agreed stricter pollution limits, forcing vehicle makers to accelerate investments to make electric cars.

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The auto industry has suffered a triple blow as three of the UK's biggest manufacturers announced job and production cuts.

In July last year, the company said it needed more certainty around Brexit in order to continue investing in its United Kingdom operations and warned that a "no-deal" Brexit would cost the company more than £1.2bn in profit each year.

Britain's business minister Greg Clark said on Thursday it is clear why a no-deal Brexit would add to the problems with further costs and disruption.

JLR has warned of further losses in the event of the United Kingdom leaving the European Union with a poor trade deal or no deal.

China has been the company's biggest and most profitable market.

In Jaguar Land Rover's case there are some additional factors beyond the slowdown in the Chinese economy and cautious consumer spending. JLR said it regularly reviewed "its production schedules to ensure market demand is balanced globally".

China is the company's biggest and profitable market, but sales have plummeted almost 50% there.

It has hired 4,000 workers in China since 2014.

JLR lost 354 million pounds ($450 million) between April and September 2018 and had already cut around 1,000 roles in Britain, shut its Solihull plant for two weeks and announced a three-day week at its Castle Bromwich site.

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