New software unveiled at the Consumer Electronics Show in Las Vegas could monitor and eliminate account sharing, according to FOX News.
The UK-based company Synamedia says it created an algorithm that looks for patterns among users that indicate a shared password.
New technology aims to crack down on account sharing for streaming services like Netflix and Hulu.
In fact, the company reported that almost 26 percent of millennials share their Netflix credentials, which it says could add to billions of dollars in losses for streaming services if left unchecked.
While the number of people one can share their Netflix account with depends on a personal plan, casual credentials sharing has become too expensive for the streaming service to ignore, a firm that can crack down on cheaters, has suggested.
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Meanwhile Parks Associates predicts that by 2021, $9.9billion of pay-tv revenues and $1.2billion of streaming revenues will be lost to password sharing. "Our new solution gives operators the ability to take action", the CPO of Synamedia said.
Research quoted by Synamedia reported that younger generations are used to accessing streaming services for free and rarely become paying customers.
It uses behavioral analytics and machine learning to track how many people are logged into a single account, as well as where they log in from.
This platform then analyses data from all users, which depends on many factors, like the location of the account that has been accessed, what content is being watched, and through which device, etc.
Synamedia Credentials Sharing Insight is available as a cloud or on-premise offering.
If passwords are being sold through for-profit operations, accounts could be shut down. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Racine.