A mystery Instagram account broke the record in no time - beating the world's most liked photo, becoming the most likable egg of the entire social network.
The image, the only post on the account world_record_egg, shows a single egg on a plain white background.
Despite that seeming like an impossibility, or a complete waste of time, somehow the Egg Gang - an unknown person or group who created the account with the express goal of setting said world record - succeeded in their attempt.
As of Sunday evening, Egg Gang (as the account has named itself), has 16 million likes, meaning it's already in the history books as Instagram's second most-liked post, supplanting Justin Bieber's engagement announcement from July past year.
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This much is clear: Kylie Jenner knows the egg.
It is clear from the caption that the aim of the picture was to beat Kylie Jenner's record for the most liked post on Instagram.
"Take that little egg", she said.
Now, the post from the self dubbed Egg Gang has over 23 million likes at the time of writing.