Slowly the sunny imagery gets replaced by fiery visions and a sinister Offred/June ready to rain hell on Gilead.
The long-awaited and much anticipated third season of Hulu's "The Handmaid's Tale" is just around the corner, and the streaming service released the first full-length trailer for the new season during a Super Bowl commercial slot Sunday.
The commercial for the series, which is based on Margaret Atwood's dystopian novel rooted in women's oppression, is a play on President Ronald Reagan's 1984 re-election ad known as "Morning in America".
"Today, more women will go to work than ever before in our country's history", a narrator says as images of wheat and women carrying babies appears. This year, dozens of children will be born to happy and health families.
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The clip starts off with Offred (Elisabeth Moss) looking out a window, with an upbeat voiceover telling viewers "it's morning again in America".
Sounds harmless, right? Well, words can be deceiving.
This season we can expect "startling reunions, betrayals, and a journey to the terrifying heart of Gilead". Elisabeth Moss's character warns in the final moments of the trailer, "Wake up, America". It seems she may be raising an army of Handmaids in season 3. I am not up to speed when it comes to The Handmaid's Tale.
While there is no date for when fans of the Hulu series can expect it to hit the streaming service again (just "coming soon"), it seems like Offred is back living with her fellow Handmaids after she nearly escaped last season.