US retailers prepare to ring in the Year of the Pig

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Nickelodeon and several free-to-air broadcasters have picked up eOne's new Peppa Pig Chinese New Year specials that will debut in the United Kingdom on February 5.

In Chinese culture the pig is a symbol of wealth and it is said that men born in the year of the pig are likely to be optimistic and gentle and women are likely to be easy-going and prosperous.

Retailers across the United States are raising their game to celebrate the Year of the Pig.

"Chinese are the third-largest foreign-born group in the USA; as of 2017, there are 6 million of us and Dealmoon gets 17.6 million clicks a month from these consumers", said Cofounder of Dealmoon, Jennifer Wang.

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According to ABC News, some netizens were "moved to tears", while others questioned "the use of a "foreign pig" to celebrate a Chinese holiday". "That number today is 33%". Master magician Li Ying, who has been entertaining internationally for several years, will also perform traditional Chinese magic.

China is greeting the lunar new year with celebrations and a travel rush that will see an estimated 3 billion trips by people around the country.

South Coast Plaza, the largest shopping mall on the West Coast of the United States, welcomes the Lunar New Year with a spectacular celebration starting from Thursday night.