Past year the company was linked with a buy-out of Force India, but that came to nothing, unsurprisingly when it was revealed that the company had little in the bank. much like the team it was allegedly seeking to buy.
The auto livery was revealed earlier this morning and has a completely new look.
Rich Energy Haas F1 Team unveiled its new black-and-gold livery for the 2019 Formula 1 season at an event in London on Thursday morning. As opposed to years past, this new race vehicle will be wearing all-new black and gold colors, courtesy of title sponsor Rich Energy. "It seems fast, risky and aggressive", said Kevin Magnussen at the event. Our partnership with Rich Energy is another positive example of moving forward as an organisation.
"Formula 1's a wonderful platform for us". While 2018 delivered our best season to date, the year showed, sometimes sharply, that we still have areas to improve on as a team.
"On-track, our push for performance started early with the VF-19".
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Rich Energy CEO William Storey wants Haas to challenge Red Bull on the track while his own brand takes on the energy drink giant outside of Formula 1. Partnering with the team has already significantly raised the profile of our brand, this livery unveil will again elevate us to another level.
The team will have a different look for the new seasn following the signing of PKN Orlen as a major new sponsor.
The Lotus comparisons may have been swift and justified, but nothing can deny the sheer beauty that Romain Grosjean and Kevin Magnussen will be sporting this calendar year, in just the team's fourth F1 season.
Haas F1 was formed ahead of the 2016 F1 championship and was at the bottom end of the constructors standings, finishing eighth in its first two years.
This is despite the actual season still not getting underway until mid-March - so at least it gives the fans something to get excited about.