Parents everywhere are now throwing a piece of processed cheese onto their angel-faced babies. "He even knew something bad was about to happen", one commenter said.
But as the video started to be shared by news outlets around the world, unclehxlmes started to get nervous. The challenge was started last week by a dad from MI who posted videos of himself throwing slices of cheese at his son Charlie.
For some reason, it took off and within hours people were copying him and the so-called "cheese challenge" was born. The user has since taken down the tweet and apologised for invading the family's privacy.
"I have spoken to the child's mother and explained why I have deleted it".
Another mother posted a similar video, claiming "thankfully he likes cheese".
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One mom claimed that the act calmed her baby down.
"This is abusive", one irate mum wrote.
"How numerous parents would volunteer to have food thrown at their face, especially when u have no way of defending yourself, contained in a high chair".
"He uploaded a video of himself approaching his toddler brother while holding an ominous slice of cheese", FOX reported.
This story originally appeared on Kidspot and has been republished here with permission.