Its Show Time: Apple’s Next Event To Take Place On 25 March

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With Disney expected to launch its own subscription service by year's end, Netflix continuing to take over the world, and all the networks considering taking back their content to launch services of their own, the window of opportunity to capture a significant audience seems to be closing at a rapid rate.

An invitation sent to journalists included a movie reel countdown video and the message "It's show time".

Sources previously told Reuters that the company is targeting April for the launch of a streaming television service that will likely include subscription TV service.

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Apple has reportedly invested more than $1.3 billion into its video streaming launch, including a signed partnership with Oprah.

Details about the new service are being held closely under wraps by Apple, although it's believed the service will give iPad and iPhone users access to free original programming, as well as the option of opting into other streaming services like Showtime and Starz. It has also been snapping up rights to exclusive content, including The Elephant Queen, a wildlife documentary from acclaimed filmmakers that debuted at the Toronto Film Festival past year. The report also mentioned Apple is in talks with various celebrities for attending the event celebrities like Jennifer Anniston, Jennifer Garner, Reese Witherspoon and director JJ Abrams.

Apple is holding an event on March 25 at the Steve Jobs Theater on its Apple Park campus. As of now, it is still unclear which publishers are onboard Apple's premium News service offering as its 50 percent revenue split demand has left. Apple typically saves big news about its flagship product, the iPhone, for launch events every September. "Now we're going to finally figure out what the hell Apple's doing". Apple is focusing more on its Services business with this event so it is unlikely that we will see the company make any hardware announcements on stage. "It's that profound a platform", he said in a recent TV interview.

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