A viral tweet has changed the fortunes of one man over a weekend and taken his empty shop into a hub for good treats.
He shared pictures of the inside of the shop, and it looked pretty great, and his dad did look quite upset.
The tweet quickly went viral, with people near and far retweeting the message and asking for others in the area to come by and support the local store.
By's tweet amassed 275,000 retweets and 593,000 likes in short order and, as he announced less than 24 hours after the initial tweet, Billy's donuts had sold out of glazed and topped donuts, cinnamon rolls, and kolaches.
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"My dad is sad 'cause no one is coming to his new donut shop", By tweeted. His father's freshly-stocked inventory had completely sold out! Billy's Donuts is in Missouri City, which is about 20 miles southwest of Houston. "You are all wonderful", he wrote on Sunday. The owners had named the store after their son, Billy By, and they were excited to start slinging pastries. "This means so much to my family".
The incredible moment even made the Twitter team notice the family, as the team itself went for a visit to Billy's Donuts.
The donut shop's Instagram page now boasts over 59,000 followers and shows that, when it comes to sugary snacks at least, Twitter can unite briefly.
Then, on Monday, the doughnut store was sold out again after representatives from Twitter stopped by to pick up the tab for the morning's customers.