Apple Music launches on Amazon Fire TV

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The partnership could be lucrative for both parties, potentially driving both Apple Music subscriptions and Amazon Echo sales during holiday shopping.

This means that Fire TV customers can ask Alexa to play Apple Music instead of Amazon Music, Spotify, or others. Just make sure that your command includes the Apple Music words so that you can actually be able to use it. However, they don't need to activate the skill on their Amazon Fire TV if they have already done that on their Amazon Echo.

The set-up process is very similar to how you set up Apple Music on Echo devices.

Amazon and Apple on Wednesday announced that Apple's streaming service is now available to Amazon Fire TV users in the US.

It's just been announced that Apple Music will be arriving on these smart speakers in the coming weeks.

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The news of Apple Music coming to the Echo in the United Kingdom comes months after the service launched in the US. That skill now enables the service on Amazon's TV streaming platform as well.

Good news for Apple Music subscribers with an Amazon Fire TV: the music streaming service and media streaming devices now play nice together.

Speaking at the time of the launch, Dave Limp, senior vice president of Amazon Devices, said: "Music is one of the most popular features on Alexa-since we launched Alexa four years ago, customers are listening to more music in their homes than ever before".

Meanwhile the video streaming industry is bracing itself for Apple's new video service, which is expected to be revealed at an event later this month.